Privacy Policy

1. Information We Collect

1.1 Personal & Contact Data

• Basic identifiers: Full name, email address, phone number, delivery and billing addresses. For repeat customers, we may store your water sports preferences (e.g., inflatable vs. hard paddle boards, snorkeling vs. deep-diving masks, waterproof vs. dry swimming bags) to provide personalized recommendations.
• Order-specific data: Product size, material, and color selections; customization details (if applicable, such as personalized logos on paddle boards, prescription lenses for diving masks, custom print swimming bags) — this data is deleted after order fulfillment to ensure privacy.
• Local pickup/rentals data (if applicable): For customers choosing in-store pickup or gear rental services, we store your preferred time slot to streamline the service process.

1.2 Payment & Transaction Data

• All payments are processed through PCI DSS-compliant payment gateways (including Visa, Mastercard, PayPal, etc.). We never store full credit card numbers, CVV codes, or bank account details — all financial data is encrypted end-to-end to ensure transaction security.
• For rental services (if applicable): We store security deposit information temporarily, which is fully refunded upon safe return of the gear (e.g., undamaged paddle board, intact diving mask).

1.3 Device & Usage Data

• Website usage data: Browsing history (e.g., viewed inflatable paddle boards for beginners, anti-fog diving masks, foldable swimming bags) and cookie data (which saves your shopping cart contents, size filters, and product preferences for your next visit to our store website).
• Post-purchase data: Temporary information such as delivery confirmations, gear maintenance records, and product warranty records — this data is automatically deleted 12 months after the purchase date.

2. How We Use Your Information

1. Order Fulfillment: Process your purchase, verify product quality (e.g., paddle board inflation pressure, diving mask seal tightness, swimming bag waterproof rating), and coordinate delivery, assembly, or in-store pickup. We will also include product care guides (e.g., "How to store inflatable paddle boards," "Diving mask anti-fog maintenance tips," "Swimming bag cleaning instructions").
2. Customer Support: Resolve after-sales issues such as leaking paddle boards, ill-fitting diving masks, damaged swimming bag zippers, or shipping damage — we will reference your order data to provide efficient solutions (e.g., sending replacement valves, adjusting mask straps, repairing zippers).
3. Personalized Updates: Only if you opt in, we will send you relevant notifications (e.g., "New arrival of lightweight paddle boards," "UV-protective diving masks seasonal discount," "Dry swimming bag restock alert") — you can unsubscribe at any time via the link in each promotional email.
4. Compliance with Regulations: Retain transaction records for warranty claims and tax filing purposes, ensuring all products meet U.S. water sports gear safety standards (e.g., buoyancy requirements for paddle boards, optical clarity for diving masks, waterproof certifications for swimming bags).

3. Data Security

• All data transmission uses SSL/TLS encryption technology (you can identify it by the "https://" prefix and padlock icon on our store website).
• Personal and order data is stored on secure, password-protected servers with restricted access — only authorized staff trained in CCPA compliance can access necessary information (e.g., your delivery address for shipping a 10’6” inflatable paddle board).
• Third-party partners (couriers, payment processors, gear maintenance teams) sign strict confidentiality agreements — they only use your data to fulfill their service obligations (e.g., delivering water sports gear, processing payments, repairing paddle boards) and cannot repurpose it for any other purpose.

4. Your Data Rights (Under CCPA)

• Access Right: Request a free copy of all stored data related to you (e.g., past order records, saved paddle board size preferences).
• Correction Right: Update inaccurate information (e.g., a new delivery address for a diving mask order, revised prescription details for custom mask lenses).
• Deletion Right: Request permanent deletion of your personal data ("right to erasure") — we will only retain legal mandatory records (e.g., tax-related transaction documents, warranty files).
• Opt-Out of Data Sale Right: We never sell your personal data. If you need to confirm this, you can contact us via email as required by CCPA regulations.
• Data Portability Right: Receive your personal data in a commonly used format (e.g., CSV file of order history) for you to share with other water sports gear retailers if needed.